Mohammed Fitaihi

CEO & Founder

Dr. Mohammed Fitaihi is the founder and Chief Executive Officer of Luxury Goods Trading Company, home to the Baby Fitaihi, Baby Jewels, M.Fitaihi and Eternal Jewel brands. He introduced Baby Fitaihi on 16 March 2005 as the first jewellery brand dedicated to newborns and children, and it has grown into a leading name in children's jewellery in the Gulf, with stores in Saudi Arabia and a boutique in The Dubai Mall. Under a franchise model he expanded the brand to 45 shops in markets including Bahrain, Kuwait and China, before choosing to consolidate to 13 stores and build a strong online presence supported by physical stores in prominent locations, as shoppers moved from brick to click. He holds that global expansion and sustained growth depend on having the right infrastructure and talent in place.