Mohammad Al Joyan

Vice President, Marketing and Communications

Mohammad Al Joyan leads marketing and communications for King Salman International Airport in Riyadh, the Public Investment Fund development that is planned to extend across roughly 57 square kilometres with six runways and nine passenger concourses as it is built out over the coming decades. He oversaw the launch of the airport's brand identity under the line "Your Journey, Your Destination", an identity built on four stated values — human focus, refined simplicity, continuous innovation and a globally local character — and has described its central idea as turning an airport from a transit point into a destination in its own right, and the wider project as building a city within Riyadh. He previously led marketing and communications at the Saudi Tourism Authority, where he worked on the development of the national tourism brand, and he studied at Columbia University in the City of New York.