Maryam Aljafen

Principal, Strategy Consulting and Transformation

Maryam Aljafen works within Roland Berger's Middle East practice, based in the firm's Manama office. Roland Berger, the global strategy consultancy founded in Munich, lists her expertise under its Transportation, Tourism & Logistics competence centre, while her published title places her work in strategy consulting and transformation. That competence centre advises across aviation, rail and mobility, shipping and ports, logistics and postal networks, and tourism. In tourism specifically it has developed strategies at national, regional and local level, and has advised hospitality businesses, tour operators, travel agents, industry associations and entertainment companies on growth strategy, commercial and customer-experience questions, digitalization and new business models, including the shift toward direct-to-consumer distribution. The firm's Middle East platform runs from offices in Riyadh, Dubai, Doha, Manama and Abu Dhabi, and its regional tourism research includes a comparative country-by-country study of the GCC tourism market published in 2024. Her public professional footprint is limited to her firm profile; no further career detail has been published by an authoritative source.