Danielle Curtis

Regional Portfolio Director, World Travel Market Spotlight Riyadh and Arabian Travel Market

Danielle Curtis is Regional Portfolio Director at RX Global in Dubai, where she leads the company's Middle East travel exhibition portfolio. Originally from Australia, she brings more than twenty-five years of management experience spanning hospitality, MICE, leisure, trade events and exhibitions, including over twelve years based in the United Arab Emirates, six in the United Kingdom and three in Ireland. She built her early career in corporate and group sales for four- and five-star hotels before moving into the exhibition business, working as Global Head of Sales for Reed's IBTM portfolio of shows, as events manager for IBTM Arabia, and as contract exhibition manager for Arabian Travel Market. In 2019 she was appointed Exhibition Director for the Middle East, taking charge of Arabian Travel Market and the associated regional travel projects around it, and she has since steered the show through the disruption of the pandemic, its hybrid and virtual editions, and a return to record scale with thousands of exhibiting companies and tens of thousands of visitors from more than 160 countries. Her working focus covers strategic growth, brand development and revenue, alongside global team leadership, matrix management and budget oversight. In public commentary she returns repeatedly to the resilience of Middle East travel, aviation connectivity, the Gulf as one of the world's most valuable outbound markets, the shift in luxury travel towards personalised and experience-led journeys, and the practical rather than ornamental use of technology in the sector.