Abu-Bakr Khan

AI Go-To-Market Leader, META

Abu-Bakr Khan is AI Go-to-Market Leader at Snowflake for the Middle East, Turkey and Africa, having joined the company after five years at Anaplan. He holds that there is no AI strategy without a data strategy, and that the real barrier to turning successful pilots into enterprise value is the fragmentation of the data underlying the model, not the model itself, a view he brings to his work accelerating the maturity of AI initiatives at organizations across the region. He advises organizations to start by governing their data and unifying its sources before scaling their generative-AI pilots.