Firas Obeido Tamimi

Chief Executive Officer

Firas Obeido Tamimi is an entrepreneur and internationally recognised expert in energy efficiency, building automation and smart city technologies, with more than three decades of experience in solutions that bridge engineering, digital transformation and sustainability. He is founder and chairman of SatchNet Electronic Systems, one of the region's leading building automation firms, and chief executive of SmartAE in Saudi Arabia, where he drives large-scale energy retrofits, internet of things deployments for buildings and intelligent facility management. He also launched UnitexControls, a manufacturer of advanced internet of things devices, and co-founded several engineering and energy services ventures across the Middle East. He has spoken at the Big 5 Technology Talks, at Amity University and at European Union energy forums, and is certified as a certified energy manager, a certified measurement and verification professional and a LonMark professional.