Fahad AlBeyahi

Head of Sync by Ithra

Fahad AlBeyahi is Head of Sync, the Global Digital Wellbeing Program of the King Abdulaziz Center for World Culture (Ithra), and one of the program's co-founders. With more than two decades of experience in healthcare, corporate citizenship and wellbeing, he leads Sync's global work and is a committed advocate of raising preventive public awareness of digital wellbeing and of unifying scientific research efforts in Saudi Arabia and around the world. As lead of the Sync Research workstream, he has overseen the development and implementation of the program's research projects, including the Global Digital Wellbeing Survey, the Global Digital Wellbeing Index, the creation of the international Generation Alpha Community, and the formulation of a Saudi digital wellness strategy in cooperation with Johns Hopkins University and several national and international partners. He is certified by the Digital Wellness Institute and has published research contributions and articles in scientific journals. In November 2025 he spoke for Sync as it signed a memorandum of understanding with the WHO Foundation at the first edition in the Middle East of the WHO Regional Tech Task Force Forum, pointing to work on gaming for wellbeing, AI integrity and combating misinformation. In May 2026 he represented Ithra in signing a cooperation agreement with the Ministry of Health to produce joint digital awareness content under the Live Well initiative.