Yasser Almutrafi

External Communication Specialist

Yasser Almutrafi is an External Communication Specialist at Diriyah Company, the Public Investment Fund developer building the Diriyah giga-project on the north-western edge of Riyadh around the UNESCO-listed At-Turaif district. The development's programme includes an arena and a stadium alongside its cultural, residential and hospitality districts, and external communication is the function that carries that programme to media, partners and the public as it is delivered in phases. Communication on an urban project of this size runs for years and needs one consistent account that holds across delivery phases and changing detail.