Yara AlNamlah

Founder & CEO

Yara AlNamlah is the Founder and Chief Executive Officer of When Minds Meet (WMM) Holding in Saudi Arabia, founded in Riyadh in August 2022 as a holding group specialised in lifestyle sectors. The group's portfolio includes the SoMatcha cafe, the Treat beauty and personal-care brand, the Yara Advertising and Publicity Establishment, and the Moonglaze brand, which became the first Saudi beauty brand to join the Sephora Middle East retail ecosystem. AlNamlah began her professional career at the Royal Commission for Riyadh City and the Qiddiya entertainment project, before launching independently into entrepreneurship and brand-building. Through WMM, she has secured global partnerships with major luxury brands including Dior and Chanel, and expanded the group across beauty, food and beverage, and advertising, adopting an approach that fuses the identity of the new Saudi generation with global standards of commercial excellence and customer experience. AlNamlah holds a Bachelor's degree in Architecture from Prince Sultan University in Riyadh. She was born in Riyadh on March 4, 1999, and built her early presence on social media starting in 2016 before transitioning to entrepreneurship. She is among the youngest prominent Saudi businesswomen in the lifestyle and beauty sector, and represents a model of the young Saudi generation leading notable transformations in the creative and consumer economy under Saudi Vision 2030's goals of empowering women and developing national entrepreneurship.