Wessam Al Asmar

Founder & Managing Director

Wessam Al Asmar is founder and managing director of WEDX, an event management company based in Riyadh offering an integrated service across event planning and coordination, catering and menu design, entertainment and audio-visual systems, photography and videography, transportation and logistics, event staffing, booth design and fabrication, and decor. The company works across conferences, corporate events, art exhibitions, sports events, grand openings and celebrations, and has begun applying artificial intelligence tools to event optimisation. He speaks publicly on Saudi Arabia's emergence as a destination for major events.