Peter Boyack

Executive Vice President

Peter Boyack is Executive Vice President for Business Development in the Middle East, India and Africa at WhiteWater. He has two decades of sales and commercial leadership experience across the EMEA markets. For the past six years he has been based in Dubai, leading the growth strategy of Event Lab in the MENA region, which provides workforce, recruitment and staffing solutions to theme parks, water parks, entertainment venues, resorts and sports clients. He originally comes from Scotland and has lived in the Middle East since 2019, working closely with some of the region's largest brands, among them Six Flags and Aquarabia Qiddiya City, SEVEN, Yas Waterworld, Dubai Parks and Resorts, Red Sea Global and Atlantis.