Lawrence Harradine

Associate Director - Content & Brand

Lawrence Harradine is associate director for content and brand at Coca-Cola Arena in Dubai, having previously served as its projects head of content. With over a decade in the regional events industry he has worked on the delivery of a wide range of live experiences, from major concerts and comedy tours to mass participation sporting events, award shows, brand activations and grassroots school leagues. His earlier career includes business development in the Middle East as business lead at BookMyShow, and a series of roles of increasing responsibility in the sports sector at Sport360 and Sport360X, where he was senior manager for events.