Dongjun Choi

Group Chief Customer Officer

Dongjun Choi is group chief customer officer at RAKBANK, which he joined in March 2022 as chief customer officer, leading the customer and strategic analytics function that includes group strategy, digital transformation, the enterprise programme management office and the centre of excellence. His remit covers group strategy and corporate development, digital transformation, innovation and the AI lab, marketing and corporate communications, data and analytics, and customer and service excellence. He previously worked at companies including AXA Tianping P&C Insurance, ICBC AXA Life Insurance, AXA, Barclays, Cigna, Standard Chartered and McKinsey & Company, serving at Cigna as chief marketing officer for international markets. He holds a bachelor's degree in law from Seoul National University and an MBA from the Kellogg School of Management at Northwestern University, and is a non-executive director of RAK Insurance.