Azfar Shakeel

Chief Executive Officer

Azfar Shakeel is the Chief Executive Officer of Lumi Rental Company, one of Saudi Arabia’s leading mobility providers. He leads Lumi’s growth and transformation strategy, with a focus on customer experience, digital innovation, operational excellence, and sustainable value creation. Under his leadership, Lumi continues to strengthen its position across the Kingdom while supporting the evolving mobility needs of tourism, major developments, businesses, and individual customers. He has championed the use of technology and data to simplify the rental journey and enhance service delivery, including the development of Lumi’s in-house rental platform, Yaqeen. With extensive leadership experience, Azfar is focused on building scalable mobility solutions and strategic partnerships that contribute to Saudi Arabia’s rapidly evolving tourism and transportation ecosystem and the ambitions of Vision 2030.