Ala Al Khairalla

Operations Manager

Ala Al-Khairalla leads operations for THA by ARMONIA in Saudi Arabia, where she is responsible for the strategic planning, recruitment and deployment of staff for high-profile events. She is an operations and workforce management executive with deep knowledge of the staffing landscape inside the Kingdom, and has built the company's approach to large sporting and government events alongside training programmes and talent development initiatives aligned with Saudi Vision 2030. Her portfolio of delivered events includes Noor Riyadh, Soundstorm, LIV Golf, the PIF Ladies Series, the Aramco Team Series, the Future Investment Initiative and the Red Sea Film Festival.