The Media Ambassadors initiative, one of the programs of the Saudi Media Forum 2027, is organizing six training workshops as part of its third phase, running from 9 to 11 November 2026 with the participation of media figures, academics and specialists in communication and content production.
The forum explained that the workshops aim to develop participants' media and professional capabilities and enrich their knowledge of modern media fields, keeping pace with the rapid transformations in the sector and technical developments linked to artificial intelligence and digital content.
The program opens on Monday, 9 November, with two workshops: the first, titled “Integrating the Human Touch with Artificial Intelligence: From Brainstorming to Technical Processing,” presented by Hani Al-Mulla, executive director of the Saudi Film Festival and the Cinema Association; the second, “Digital Communication and the Charisma of Remote Appearance,” presented by Ghadeer Al-Shehri, a presenter at AlUla FM.
On Tuesday, 10 November, two further workshops are held: “Beyond the Message: A Journey into Corporate Communication and Shaping Media Awareness,” presented by Dr. Mohammed Al-Masoudi, an academic, corporate communication consultant and writer; and “The Philosophy of Cinematic Vision in Visual Content Production,” presented by Dr. Musab Al-Omari, an expert and consultant in media and film production.
On Wednesday, 11 November, Hani Al-Dhahri, a media consultant and political writer, presents “Media Crisis Management: Strategies of Denial, Clarification and Risk Control,” while the program concludes with “The Aesthetics of Visual Narrative: A Critic's Vision in Reading and Analyzing the Image,” presented by Iman Al-Khattaf, a writer and film critic. The workshops are held virtually via Google Meet, allowing participants to benefit from specialized expertise and interact with the trainers.