关于活动
中东咖啡大会将于2026年12月2日至3日在利雅得努拉公主大学Venue Plus举行,与国际咖啡与巧克力展同期举办。大会为期两天,共设八场对话式议程,每天下午4点开始,围绕咖啡行业的未来展开。
议程涵盖六大主题:咖啡中的人工智能、作为文化与媒体产品的咖啡、单杯咖啡的经济学、风味科学与感官创新、沙特咖啡的机遇,以及重新定义咖啡馆体验。讨论的问题包括咖啡是否定价过高、咖啡师是否会消失,以及如何打造能够规模化扩张的咖啡品牌。会议以阿拉伯语和英语进行,并提供同声传译。
大会面向咖啡生产商、烘焙商、咖啡馆经营者、投资者及行业从业者,汇集来自沙特国内外的专家、咖啡师、研究人员和生产者。大会注册包含进入同期展览的资格,门票预订链接将在开放后通过主办方网站发布。
议程
8- 16:00Coffee as a Cultural and Media ForceFrom Gahwa to global trend: how Arabic coffee has become part of modern culture, content and lifestyle, and how social media is shaping the way coffee is experienced and consumed.
- 17:15The Science of Flavor and AIExploring flavor chemistry, fermentation, and the use of AI in sensory analysis, and how data and technology help producers and roasters better understand flavor and quality in specialty coffee.
- 18:30Is Coffee Overpriced?What really determines the price of a cup of coffee? Exploring pricing, margins, costs, and the different stages of the coffee value chain.
- 19:45Will the Barista Disappear?How automation, robotics, and AI are changing coffee service, from machine-assisted brewing and consistency to the role of human skill and judgment in the future of the barista.
- 16:00The Saudi Coffee OpportunityA specialty segment growing 15–20% annually, a government-backed cultivation revival in Jazan, and the rise of homegrown brands: what the next decade holds for operators, investors and producers in the Kingdom.
- 17:15Healthy Coffee.. Fact or Marketing?Exploring functional beverages, wellness trends, new ingredients, and the research behind coffee's health claims, and where evidence-based benefits end and marketing begins.
- 18:30Designing the Café ExperienceHow café design, service and atmosphere shape customer experience, loyalty and brand identity, and how cafés can create spaces that give customers a reason to return.
- 19:45From Cup to BrandBuilding a coffee brand capable of scaling, attracting investment and creating long-term impact: identity, positioning, digital presence and the strategic decisions that separate brands that last.
演讲嘉宾
45朱迪思·加内斯Judith Ganes总裁蒂门·特尔·穆伦·斯维汀克Timen R. ter Meulen Swijtink创始人本·刘易斯Ben Lewis总监阿尔穆特·范·卡斯特伦Almut van Casteren首席营收官达米安·伯吉斯Damian Burgess咖啡顾问兼培训师弗朗西斯科·贝拉斯克斯·埃斯科瓦尔Francisco Velazquez Escobar生物物理化学家阿莱西奥·瓦布雷斯Alessio Vabres店主,SCA认证培训师兼Q级杯测师西尔维娅·费兰西亚Sylvia FeransiaQ级阿拉比卡认证杯测师穆罕默德·雅克穆尔Mohamed Yakmour咖啡馆顾问兼运营专家达尔维里斯·里瓦斯Darveris Rivas教授兼咖啡品质顾问亚历杭德罗·帕蒂尼奥Alejandro Patiño创始人艾米·福卡霍里Emi Fukahori联合创始人
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皮纳尔·德米尔Pinar DemirTED演讲者,MSA认证咖啡讲师帕特里克·罗尔夫Patrik Rolf创始人兼顾问埃里卡·科斯Erika Koss精品咖啡认证培训师,博士候选人让·海伦Jean Heylen创始人,生豆进口商安雅·兰Anja Rahn食品化学家,项目经理里卡多·埃内斯托·库卡隆·莱维Ricardo Ernesto Cucalon Levy萨尔瓦多驻沙特阿拉伯王国大使德里坦·阿尔塞拉Dritan Alsela咖啡师兼咖啡企业家拉尼·马雅萨里Rani Mayasari可持续咖啡生产者大卫·帕纳姆David Parnham创始人,快消品专家穆阿兹·阿里Moath Ali咖啡专家、培训师、评委阿卜杜勒拉赫曼·哈拉菲·盖尔比Abdulrahman Harafi Al-Qerbi创始人拉米·胡尔米Rami Khurmi业主兼创始人穆阿塔兹·图赖夫Moataz Al-Turaif咖啡文化评论员易卜拉欣·努韦拉Ibrahim Al-Nuwairah首席执行官戴法拉·艾哈迈德·米什尼Daifallah Ahmed Mishni创始人托比亚斯·希尔希Tobias Hirschi销售经理尼维娅·蒂奥Nivia Tioe联合创始人哈马德·阿里·萨利姆·马兹鲁伊Hamad Ali Salman Al-Mazrouei阿拉伯咖啡认证培训师费萨尔·胡迈丹Faisal Al-Humaidan业主兼首席执行官里玛·加尼姆Rima Alghanim业主米沙尔·艾哈迈德·沙马里Mishal Ahmed Al-Shammari首席执行官兼创始人阿卜杜勒阿齐兹·海斯Abdulaziz Hayth业务分析师,营销机构业主拉扬·鲁沙伊丹Rayan Al-Rushaidan传统文化与咖啡爱好者穆罕默德·霍特Mohammed Hoteh首席执行官胡达·舒瓦耶尔Huda Al-Shuwaier品牌推广经理布杜尔·加姆迪Budour Alghamdi研发与创新部门负责人法赫德·萨阿敦Fahad Al-Saadoun首席执行官阿里·迪瓦尼Ali Al-DiwaniSCA认证咖啡培训师,Q级杯测师沙希娜·拉苏尔Shaheena Rasool业务拓展威兹德姆·多格贝Wisdom K. Dogbey董事总经理威廉·科菲William Coffie董事总经理图尔基·萨巴尔Turki Alsabbar联合创始人兼首席执行官富阿德·穆罕默德·阿布巴卡尔Fuad Mohammed Abubakar总经理













































