Faddy Sadideen

Marketing & Visitor Experience Professional

Faddy Sadideen is a marketing and visitor experience professional working across Saudi Arabia's giga projects, with a focus on building and improving customer journeys at large destinations and events. He previously led visitor experience as a project manager at MDLBEAST, the Kingdom's largest music and entertainment company, working on the design of how audiences move through and experience large-scale live events. He has spoken at industry platforms in the Kingdom on visitor experience, mobility planning and the impact of large-scale development projects on audiences.