The Ministry of Sport is set to take part in the fifth edition of LEAP 2026, scheduled to run from August 31 to September 3 at the Riyadh Exhibition and Convention Center in Malham. The ministry's pavilion will be located within the 'Sports Tech Hub' area, where it will showcase its digital transformation experience and the latest technologies driving the sector forward.
Under the theme 'Towards New Horizons', the participation underscores the ministry's efforts in employing modern technologies and digital solutions across various sports domains. These include improving service quality, raising operational efficiency in sports facilities, and enhancing the overall experience for fans and audiences.
The ministry aims to highlight the growing integration between sports and technology, leveraging data and emerging innovations to build a more efficient and creative sports ecosystem. This initiative aligns with the broader goals of Saudi Vision 2030, supporting the country's digital transformation journey in the sports sector.