HONOR, a global leader in AI-powered devices, wrapped up its presence at LEAP 2026 with a clear demonstration that the future is tangible today, unveiling the world's first Robot Phone alongside a suite of robotics, cinematic imaging, and connected AI experiences under its 'Alpha Plan: From Vision to Reality'. The participation highlighted the company's rapid evolution from a smartphone-centric brand to a comprehensive AI-driven ecosystem, now anchored by the new corporate ethos "DARE TO BE".
Li Kunming, HONOR's Marketing Director for the Middle East and Africa, stated: "LEAP 2026 confirmed that HONOR's Alpha Plan is moving steadily from vision to reality. From the world's first Robot Phone to robotics innovations and the connected ecosystem, we showed how AI can become closer to humans and more attuned to their daily needs." He added that the "DARE TO BE" direction gives this transformation a clearer, stronger identity, while Saudi Arabia continues to play a pivotal role in HONOR's growth and innovation in AI and digital technologies.
The HONOR booth offered visitors an interactive glimpse into a more connected and intelligent future, demonstrating how smartphones, computers, tablets, wearables, and other smart devices integrate into a single ecosystem for seamless experiences across work, entertainment, sports, and health. The centerpiece was the Robot Phone, a new category combining AI, robotics, and cinematic capture in one device, featuring a built-in robotic stabilization system that enables movement, person tracking, and environmental interaction, opening new avenues for smarter, more automated content creation. LEAP 2026 marked the international debut of the Robot Phone in the Middle East and Africa, making the region the first external market to experience this novel device class.
HONOR also spotlighted its collaboration with ARRI, a company with over a century of expertise in cinema and professional imaging, to merge ARRI's cinematic heritage with HONOR's AI and robotics technologies, aiming to bring professional-grade filmmaking to everyday users. Beyond the Robot Phone, HONOR showcased its vision for human-AI collaboration through HONOR Robotics D1 and keynotes, emphasizing that technology's true value lies in augmenting human potential. With technologies like Agentic OS and AiMAGE, HONOR continues to push the boundaries of smart devices, and its strong regional growth underscores the company's expanding footprint in the Middle East and Africa.