The Ministry of Hajj and Umrah is showcasing a package of developmental services, digital solutions and initiatives aimed at upgrading the quality of services provided to pilgrims, through its pavilion at the Hajj Conference and Exhibition 2026 in Jeddah.
The pavilion highlights the Labaytum Award, introducing its tracks and categories and honoring distinguished initiatives and entities serving the Guests of God, with the aim of encouraging excellence and innovation across the Hajj and Umrah services system and raising competitiveness among operators in the sector.
On planning and development, the ministry presents the Holy Sites camps master plan through an interactive display on a digital table, showing the layout of camps, their distribution and the services provided within them, which reflects efforts in smart spatial planning, higher absorption capacity, smoother movement and enhanced pilgrim safety during the performance of rituals.
The pavilion also sheds light on the role of associations and nonprofit institutions in serving pilgrims, the programs designed to empower them and the partnership opportunities available to them, alongside the supplier management department's registration, qualification, contracting and procurement procedures, which are governed by transparency and efficiency standards.
In the regulatory track, visitors are introduced to the laws and regulations governing Hajj and Umrah work and to the rights of pilgrims and the obligations of service providers, while the technology section presents artificial intelligence applications within the «Nusuk Inaya» initiative and the digital services of the «Nusuk» platform, in addition to monitoring and control systems and operational follow-up centers that track crowds and services in real time.
The ministry's participation comes within the sixth edition of the مؤتمر ومعرض الحج 2026, which is organized by the ministry in Jeddah and brings together a wide range of government entities, private companies and international organizations working in the Hajj and Umrah sector.