Al Frouj Al Dhahabi Farms announced on October 5, 2026, the launch of its "Jahez Ala Tool" range of fully cooked, ready-to-eat fresh chilled chicken, unveiling the new line during the Middle East Poultry Expo 2026 in Riyadh. The company said the range introduces a new category to the Saudi market that combines quality, convenience, and nutritional value.
The collection includes breast fillets, thigh fillets, and mixed cuts in several flavors, initially available through the company's online store. According to the company, all products are made from fresh chilled chicken sourced from its integrated production system and are fully cooked, requiring only three minutes of reheating in a microwave-safe tray after removing the packaging.
Abdulwahid Al Obaid, CEO of Al Frouj Al Dhahabi Farms, said: "At Al Frouj Al Dhahabi, we believe innovation starts with understanding the changing needs of consumers. With Jahez Ala Tool, we are not just launching a new product, but opening a new category in the Saudi market that combines the quality of fresh chicken, clear nutritional value, and the convenience that daily life demands."
The flavors currently include smoked chicken, mango, and hot pepper, with new flavors to be added soon. The company noted that the range is high in protein and low in carbohydrates and fat, with nutritional values displayed on the packaging and a QR code that provides access to a macronutrient calculator. The products target active lifestyle individuals, nutrition-conscious consumers, and families.
The launch aligns with the company's investment in innovation and local production, and with Saudi Vision 2030 goals to enhance food security and self-sufficiency, the company added. The Middle East Poultry Expo 2026, organized by Nsma International Exhibitions, is being held at the Riyadh International Convention and Exhibition Center from October 4 to 6, 2026.