Saudi Travel Market (STM 2026) is Saudi Arabia's premier B2B travel and tourism trade exhibition, bringing together global destinations, national tourism boards, airlines, hotel brands and travel-tech innovators for direct business at the Riyadh International Convention & Exhibition Center from 29 to 31 March 2026. The event serves as the national platform for forging partnerships, signing distribution agreements and shaping the future of Middle Eastern tourism, attracting a diverse international audience united by a shared focus on Saudi Arabia's rapid emergence as one of the world's most ambitious tourism destinations. Saudi Arabia's Vision 2030 target of 150 million annual visits drives growing demand for a dedicated professional marketplace where suppliers and buyers across the full travel value chain can connect directly with the Saudi market and its expanding outbound, inbound and domestic travel sectors.

For professionals in the travel and tourism industry, STM 2026 offers an unparalleled opportunity to gain firsthand insights into the Kingdom's evolving travel landscape. Attendees can expect in-depth discussions on topics such as sustainable tourism development, the integration of cutting-edge travel technology, and strategies for tapping into the lucrative Saudi outbound market. The event also covers emerging trends like luxury travel, religious tourism, and the development of new destinations under the Red Sea Project and other giga-projects. By participating, professionals will not only network with key decision-makers from national tourism boards and global hotel chains but also explore innovative solutions from travel-tech startups that are reshaping the industry.

Aligned with Saudi Vision 2030, STM 2026 underscores the Kingdom's commitment to diversifying its economy beyond oil by positioning tourism as a cornerstone of national growth. The event provides a vital platform for stakeholders to collaborate on achieving the ambitious target of 150 million annual visits, fostering cross-border partnerships that drive economic diversification and cultural exchange. Attendees will leave with actionable strategies, new business contacts, and a deeper understanding of how to navigate the rapidly expanding Saudi travel market, making it an essential event for anyone serious about capitalizing on the region's tourism boom.