Saudi Franchise Expo 2027
About the event
The Saudi International Franchise Expo holds its second edition in Riyadh, running over three days from 26 to 28 January 2027 at The Arena, Riyadh. The expo brings together international, regional and local franchise brands on a single investment platform that connects these brands with the Saudi market, translating the objectives of Saudi Vision 2030 into tangible business opportunities by empowering entrepreneurs, attracting investment and supporting the growth of small and medium-sized enterprises.
The edition is built around three pillars: an exhibition floor bringing franchise brands together in one place, a pre-scheduled business matchmaking programme that pairs brands with qualified investors, and workshops and panel discussions on financing, operations and building franchise models, led by experts with first-hand experience in the field. The previous edition welcomed 179 international, regional and local brands across more than 7,000 square metres, drew 14,731 trade visitors from 29 countries, and saw more than 465 agreements signed between brands and investors, underlining the expo's position as an established platform for Saudi Arabia's franchise sector, a market valued at more than $15 billion with over 15,000 franchise branches across the Kingdom.
Entry is free for trade visitors who complete online pre-registration, and is intended for investors, entrepreneurs and professionals from retail and related sectors. The visit is designed around comparing franchise offers side by side, meeting brand owners and development directors in person, and accessing on-site financing and legal advice that supports the investment decision.