About the event
国际咖啡与巧克力展将于2026年12月1日至5日在利雅得瓦努拉公主大学的Venue Plus举行，迎来第十二届。展会汇聚来自四十多个国家的咖啡与巧克力生产商，为期五天，涵盖展览、比赛与品鉴活动。
参观者可探索专门区域，包括咖啡馆与咖啡品牌、巧克力制造商、原材料、包装与设备，并可观看拉花艺术锦标赛等赛事，以及讲述沙特咖啡故事的文化项目。展会同期举办为期两天的中东咖啡大会，汇聚咖啡行业的演讲者，探讨人工智能、风味科学、一杯咖啡的经济学以及咖啡馆体验的未来。
展会向公众开放，入场须提前预约免费门票。该展会是精品咖啡协会的认证会员，并获得国际展览业协会（UFI）的国际认可。
议程
8- 16:00–17:15Coffee as a Cultural and Media ForceFrom Gahwa to global trend: how Arabic coffee has become part of modern culture, content, and lifestyle, and how social media is shaping the way coffee is experienced and consumed.
- 17:15–18:30The Science of Flavor and AIExploring flavor chemistry, fermentation, and the use of AI in sensory analysis. How data and technology are helping producers and roasters better understand flavor and quality in specialty coffee.
- 18:30–19:45Is Coffee Overpriced?What really determines the price of a cup of coffee? Exploring pricing, margins, costs, and the different stages of the coffee value chain.
- 19:45–21:00Will the Barista Disappear?How automation, robotics, and AI are changing coffee service. Exploring machine-assisted brewing, consistency, and the role of human skill and judgment in the future of the barista.
- 16:00–17:15The Saudi Coffee OpportunityA specialty segment growing 15-20% annually, a government-backed cultivation revival in Jazan, and the rise of homegrown brands. What the next decade looks like for operators, investors, and producers in the Kingdom's coffee story.
- 17:15–18:30Healthy Coffee.. Fact or Marketing?Exploring functional beverages, wellness trends, new ingredients, and the research behind coffee's health claims. Where is the line between evidence-based benefits and marketing?
- 18:30–19:45Designing the Café ExperienceHow café design, service, and atmosphere shape customer experience, loyalty, and brand identity. Exploring how cafés can create spaces and experiences that give customers a reason to return.
- 19:45–21:00From Cup to BrandBuilding a coffee brand capable of scaling, attracting investment, and creating long-term impact: identity, positioning, digital presence, and the strategic decisions that separate brands that last from those that don't.
Speakers
45Judith Ganes总裁Timen R. ter Meulen Swijtink创始人Ben Lewis总监Almut van Casteren首席营收官Damian Burgess咖啡顾问兼培训师Francisco Velazquez Escobar生物物理化学家Alessio Vabres店主，SCA认证培训师兼Q级杯测师Sylvia FeransiaQ级阿拉比卡认证杯测师Mohamed Yakmour咖啡馆顾问兼运营专家Darveris Rivas教授兼咖啡品质顾问Alejandro Patiño创始人Emi Fukahori联合创始人
Show the remaining 33 people
Pinar DemirTED演讲者，MSA认证咖啡讲师Patrik Rolf创始人兼顾问Erika Koss精品咖啡认证培训师，博士候选人Jean Heylen创始人，生豆进口商Anja Rahn食品化学家，项目经理Ricardo Ernesto Cucalon Levy萨尔瓦多驻沙特阿拉伯王国大使Dritan Alsela咖啡师兼咖啡企业家Rani Mayasari可持续咖啡生产者David Parnham创始人，快消品专家Moath Ali咖啡专家、培训师、评委Abdulrahman Harafi Al-Qerbi创始人Rami Khurmi业主兼创始人Moataz Al-Turaif咖啡文化评论员Ibrahim Al-Nuwairah首席执行官Daifallah Ahmed Mishni创始人Tobias Hirschi销售经理Nivia Tioe联合创始人Hamad Ali Salman Al-Mazrouei阿拉伯咖啡认证培训师Faisal Al-Humaidan业主兼首席执行官Rima Alghanim业主Mishal Ahmed Al-Shammari首席执行官兼创始人Abdulaziz Hayth业务分析师，营销机构业主Rayan Al-Rushaidan传统文化与咖啡爱好者Mohammed Hoteh首席执行官Huda Al-Shuwaier品牌推广经理Budour Alghamdi研发与创新部门负责人Fahad Al-Saadoun会员Ali Al-DiwaniSCA认证咖啡培训师，Q级杯测师Shaheena Rasool业务拓展Wisdom K. Dogbey董事总经理William Coffie董事总经理Turki Alsabbar联合创始人兼首席执行官Fuad Mohammed Abubakar总经理
