Osama Soady

Regional Director, MENA

Regional Director for the Middle East and North Africa at the Swiss company BEYONITY, based in Riyadh. He specialises in real estate e-sales, working with leading property developers across the region to maximise the marketing and digital sales potential of their projects. He coined the term e-sales to capture the power of selling real estate in the digital world. BEYONITY relies on advanced data analytics and three-dimensional visualisation to build a complete ecosystem allowing developers to maximise returns at every stage of a project. He holds a bachelor's degree in business engineering from the University of Applied Sciences for Engineering and Economics in Berlin (2022), and before BEYONITY worked at companies including Oaks, GetHalal, Y42 and LEAP Digital Marketing in Germany.