Muhammad Mustafa Zaffer

CEO and Co-founder

Mustafa Zaffer is the CEO and co-founder of OpenFarming, an AI company building modern operating systems for food distributors in Saudi Arabia and the GCC. He previously worked at Uber, Meta and Coinbase, where he built and scaled technology products across operations, marketplaces and AI-driven workflows. At OpenFarming he works with food distributors to improve ordering, sales visibility, route planning, inventory coordination and customer engagement through WhatsApp and AI. OpenFarming is backed by MEWA’s Sunbolah programme, MCIT and NTDP AI talent initiatives, Google and Microsoft.