Joseph Sadaka

General Manager

Joseph Sadaka is the General Manager of SAFEER, a joint venture between TotalEnergies and Zahid Group focused on delivering commercial and industrial (C&I) solar energy solutions through the power purchase agreement (PPA) model in Saudi Arabia. He leads the company's strategic growth, business development, operations and stakeholder engagement, helping industrial and commercial customers accelerate their energy transition while reducing electricity costs. With extensive leadership experience in the energy sector, he has a strong track record in developing and executing renewable energy projects and building strategic partnerships. His expertise spans solar energy, project development, commercial strategy, operations management and customer-focused energy solutions. At SAFEER he works closely with industrial clients, investors and technology partners to expand the adoption of clean energy across Saudi Arabia, supporting the Kingdom's Vision 2030 sustainability and decarbonisation goals.