SEMARK

The Saudi Company for Exhibition Organization and Marketing, known as SEMARK, was established in 2009 in Riyadh and has since built an integrated practice spanning exhibition and conference organization, event management, marketing and advertising services, stand design and contracting, and promotional giveaways, drawing on a specialized team across each of these divisions. SEMARK organizes the HORECA exhibition in Saudi Arabia under a license agreement signed with Hospitality Services SARL, the international owner of the HORECA brand whose editions run across several Middle Eastern markets, with SEMARK handling the Riyadh and Jeddah editions locally, including exhibitor recruitment and the relationship with visitors and participants.