Niche Ideas

Niche Ideas is a UK-based event management company with a branch office in Dubai. It specialises in developing and managing international conferences and exhibitions across the Middle East, North Africa and South Asia, connecting sellers and buyers across a wide range of industries and providing effective marketing platforms for its clients. Its project team designs marketing campaigns, prepares event programmes and schedules, manages complex logistics milestones and acts as the focal point of contact between clients, their guests, sponsors and third-party suppliers. The company also offers value-added services including matchmaking programmes, content development, social media campaigns and event marketing consultancy. Its team has established contacts with government entities in the markets where it operates and with key commercial entities, and alongside its own events it has managed leading global events across aerospace, aviation, hospitality, energy, healthcare and automotive. Niche Ideas organises Global Airports Forum in Riyadh.