Beyond Activ

Beyond Activ is the global events brand of FIT Summit, a professional organiser of leadership summits and trade exhibitions for the fitness, wellness, hospitality, sports and longevity sectors. In October 2023, FIT Summit signed a three-year memorandum of understanding with Saudi Arabia's Ministry of Investment to support the delivery of sports, fitness and health-related services to the Saudi government and its people, establishing Riyadh as the platform's anchor GCC destination. The company organises annual events in Riyadh, Bangkok, Madrid, Dallas and Melbourne, each convening C-level executives, investors, government representatives and sector operators in high-value networking environments. Beyond Activ events combine leadership summits, open-plan exhibitions, one-on-one sponsor meetings and awards ceremonies, with past attendees including senior leaders from Marriott International, Hilton, Red Sea Global, UFC Gym and EGYM.