Saudia has been announced as the official airline carrier for the Esports World Cup 2026, marking an expansion of its partnership with the Esports World Cup Foundation. The tournament will take place in Paris from July 6 to August 23, 2026.
As part of the agreement, Saudia unveiled the first commercial aircraft fully wrapped in the tournament's branding. The plane will operate on routes between Riyadh and Paris during the event and continue flying on Saudia's international network for two years thereafter.
Saudia will provide dedicated services for participants, including transport for players, clubs, fans, content creators, and staff. The airline will also feature tournament-related content on its in-flight entertainment systems, including the documentary "Esports World Cup: Level Up," and will broadcast selected matches in its lounges.
In addition, Saudia will support the tournament's "Elite Fans" program and bring content creators from the Middle East and North Africa to Paris to cover the event. The airline is also launching a community Fortnite tournament with a virtual map inspired by its branded aircraft, offering winners tickets to the championship.
François Désiré, Director of Sponsorships and Advertising at the Esports World Cup Foundation, said: "The Esports World Cup has always carried an ambitious vision to bring gaming enthusiasts from around the world under one roof." Ibrahim bin Aqeel, Chief Marketing Officer of Saudia Group, added that the partnership reflects Saudia's role as the national carrier in supporting global events that enhance the Kingdom's position.