The Saudi Media Academy, affiliated with the Ministry of Media, held a workshop titled "Creative Impact Making: From Idea to Content" at the Hajj Conference and Exhibition 2026 in Jeddah, organized by the Unified Media Operations Center for Hajj, with the participation of more than 40 specialists and professionals in the media field.
The workshop addressed ways to develop creative ideas and turn them into effective media content amid the rapid transformations in the media industry, where innovation has become central to producing material that draws audiences and influences them, according to what was reported by the Saudi Press Agency.
Media trainer and consultant Dr. Ayman Al-Saeedi reviewed methods for moving ideas from their initial stage into influential media products, by employing creative tools and modern technologies in developing, drafting and presenting content so that it can compete and keep pace with changing consumption patterns and the diversity of media platforms.
The session also examined the integration between the creative idea and the tools used to execute it, which participants considered a pivotal element in producing content that goes beyond conveying information to building a more attractive and effective communication experience that secures audience engagement and delivers media messages to target groups. Attendance certificates were handed to participants at the close of the workshop.
The academy's participation reflects the Ministry of Media's interest in developing professional and creative practices in content production and in making use of modern technologies as tools that support media innovation, keeping pace with the sector's developments and raising the quality of its output.