The Unified Media Operations Center for Hajj, part of the Ministry of Media and its affiliated bodies, is participating in the sixth edition of the Hajj Conference and Exhibition, held in Jeddah from 8 to 11 November under the slogan “From Makkah to the World,” with more than 520 government, private and non-profit entities from inside and outside the Kingdom taking part.
Through its presence, the center is presenting its role in unifying government media work during the Hajj season and introducing the ministry's contribution to managing media coverage and delivering messages on serving pilgrims to domestic and international audiences. The participation is organized across four tracks: ministerial sessions, the Tawasul Award, the Media Bridge, and media support.
The Media Bridge forms the centerpiece of the presence, combining media content, live coverage and interactive applications in a single experience that includes a media center, two television and podcast studios, screens broadcasting conference events live, high-speed internet and smart digital experiences. Visitors can simulate live reporting through a field correspondent experience, record voiceovers over Hajj season footage, and produce short clips through a content creator experience designed for publishing on TikTok.
The participation also features interactive screens introducing the Saudi Photos Platform of the Saudi Press Agency (SPA) and the services of the business sector platform of the Saudi Broadcasting Authority, including equipment rental for Hajj and Umrah companies during the season. Media professionals can register early for permits in cooperation with the General Authority for Media Regulation, while a volunteer journey space receives applications from those wishing to volunteer in the Hajj Media Forum and help organize it.
An enrichment platform offers dialogue sessions, presentations and specialized workshops on integrating the efforts of government entities and local and international media in covering the Hajj season, with specialists and journalists sharing their coverage and content-making experience. The program also includes a session on producing humanitarian content in the Hajj experience and workshops on media coverage, storytelling, media production and newsmaking amid advances in artificial intelligence. The center noted that the previous edition in 2025 drew more than 204,000 visitors over four days, with over 150 local, regional and international media outlets participating, while its media coverage generated more than 300 million views and reached over 2,000 minutes of broadcast.