Saudi Lifestyle Week 2026
About the event
Saudi Lifestyle Week is Riyadh’s curated B2B platform for Fashion, Sportswear, and Design, returning for its second edition from 5–7 October 2026 at the Riyadh International Convention & Exhibition Center (RICEC). Following a strong debut that brought together 168 brands from 14 countries across 4,750 square metres and attracted 2,800 B2B trade visitors, the event has established itself as a focused marketplace connecting international and GCC brands with Saudi Arabia’s rapidly evolving multi-channel retail ecosystem. Co-organised by Riyadh Exhibitions Company Ltd. (REC) and Honegger srl, SLW serves as the Kingdom’s premier gateway for wholesale and distribution conversations in the lifestyle sector.
The exhibition spans five product categories across three synergistic sectors: Fashion (ready-to-wear, haute couture, jewellery, watches, footwear, leather goods, sustainable fashion), Sportswear & Activewear (performance apparel, athleisure, sports equipment, wellness products), and Design & Furniture (interior design, home textiles, smart home technologies, fine art). Saudi Arabia's lifestyle market is among the fastest-growing globally: the fashion market is projected at SAR 216.4 billion in 2026, the sportswear sector is growing at 4.7% CAGR, and the design and furniture market is expected to reach SAR 48.4 billion, driven by Vision 2030 investments in real estate, hospitality, and retail infrastructure.
Within the exhibition, brands gain direct access to over 2,000 qualified buyers, 15+ buying groups, and decision-makers from across the region's multi-channel distribution networks. The 2025 debut demonstrated the event's commercial impact, with exhibitors securing listings, distribution partnerships, and meaningful B2B connections throughout the three-day show. The platform is designed to accelerate market entry and wholesale growth for participating brands across finished products, sourcing, and production partnerships.
Saudi Lifestyle Week 2026 takes place at RICEC on King Abdullah Road, Riyadh, from 5–7 October 2026, running daily from 9:00 AM to 6:00 PM. Organised by Riyadh Exhibitions Company Ltd. in partnership with Honegger srl. Registration is available via the official website. The event is exclusively B2B and open to industry professionals, buyers, distributors, and brand representatives seeking to enter or expand within the Saudi and GCC lifestyle markets.