The E3 Customer Experience Conference returns for its 6th edition, bringing together CX leaders, innovators, and decision-makers from across the GCC and beyond. Supported by Tajriba — the National CX Academy Saudi Arabia — the conference has grown into the region's premier platform for advancing customer experience strategies since its launch in 2020.

With 96% of Saudi businesses now prioritizing CX as a strategic pillar, the conference directly supports Vision 2030 through AI-powered solutions, digital transformation, and analytics-driven innovations. The event features 2,000+ attendees from 35+ countries, a C-Level CX Masterclass, the 2nd CX Hackathon, and an exhibition showcasing cutting-edge CX technologies including omnichannel platforms, personalization engines, and customer journey analytics.

The conference brings together a distinguished lineup of CX thought leaders including Khaled Alzahrani (General Secretary, Tajriba - National CX Academy) sharing 18 years of CX management expertise, Dr. Noha Al Mohaisen (Healthcare Leader) discussing patient-centered innovation with her Harvard and MIT credentials, and Mohammed Albalawi (Human Capital Director) exploring workforce capability development across aviation and tourism sectors.

Organized by Ejtemaat Knowledge Network with support from Tajriba and strategic sponsors including Infobip and Sprinklr, the conference takes place at JW Marriott Hotel Riyadh on 29–30 September 2026. Registration is open via the official website.