Samar Alsalem

Chief People & Culture

Samar Al-Salem is the Chief Human Capital Officer at Salam, one of Saudi Arabia's leading integrated telecommunications companies. A visionary leader in human capital with over two decades of experience, she plays a pivotal role in shaping Salam's strategic direction by reimagining how organizations unlock human potential in a connected digital world. With a unique academic background combining human capital and art, Samar blends analytical depth with creative foresight, viewing human capital as a driver of national progress, innovation, and sustainable growth—not merely a support function. A believer in human-centric leadership, she has led notable initiatives, including the Salam Center for Digital Research and Innovation at the Girls' College of Technology in Riyadh, to empower young Saudi women.