Kun Ming Lei

CMO

Kun Ming Lei is Chief Marketing Officer of Honor Middle East and Africa. He leads the company's brand and marketing strategy in the region amid its growing investment in AI and digital innovation, and oversees product-launch campaigns and brand-building in Gulf markets, during a phase of expansion for the Chinese smart-device maker across the region, with a particular focus on the importance of the Saudi market within its growth strategy. Honor continues to expand its presence in the Kingdom's government and institutional sector through distribution and after-sales partnerships that support the growth of its market share.