The Madinah Region Development Authority is showcasing a package of initiatives and projects focused on destination development and upgrading services for pilgrims through its pavilion at the sixth edition of the Hajj Conference and Exhibition 2026, held in Jeddah.
The authority said that its pavilion introduces visitors to its work in developing urban and tourism destinations and raising the standard of facilities and services, with the aim of enriching the experience of those arriving in Madinah.
Visitors to the pavilion are also briefed on development projects that support Madinah's position as a leading destination for pilgrims, Umrah performers and visitors, and that ease their journey to the Prophet's Mosque and to historical and cultural landmarks.
The conference is organized by the Ministry of Hajj and Umrah in cooperation with the Pilgrim Experience Program, one of the Saudi Vision 2030 programs, and brings together government, private and non-profit entities and service providers from around the world to discuss the development of the Hajj system and to strengthen integration among the parties involved.
The sixth edition hosts more than 520 entities from over 150 countries across an area exceeding 67,000 square meters, and includes more than 15 main zones and programs alongside specialized sessions and workshops covering services, technology, innovation, sustainability and the enrichment of the pilgrim experience.